A diamond’s cut is not only about its shape, but how effectively the stone can return light back to the viewer's eye.  A well-cut diamond will appear very brilliant and fiery; while more poorly cut stones can appear dark and lifeless, regardless of color or clarity.

When shopping for a diamond, it is generally preferred to have the least amount of color possible.  Diamond color is divided into five broad categories.

Clarity refers to the presence (or absence) of impurities, blemishes or other identifying characteristics within a diamond.  Clarity characteristics are what make every diamond completely unique. There are no two diamonds that will have exactly the same inclusions in the same location.

Carat is a term that refers to the weight of a diamond.  Before the twentieth century, diamonds were measured by using the carob seed that is small and uniform and served as a perfect counter weight to the diamond.  It is those original carob seeds which are the origin of the word carat we use today.

The most common brilliant cut is Round Other examples of brilliant cuts are  Heart, Oval, Marques, Radiant, Asscher and Pear All brilliants have 58 facets and are admired for their fire and sparkle.